HEY THERE!
I'm Shuba Ravi, a UX Researcher based in Auckland, New Zealand, with extensive experience in the fintech industry. I specialize in enhancing digital banking experiences through user-centered research and design. My global career spans India, South Africa, and New Zealand, where I've collaborated with diverse teams across continents, including the United States.
In fintech, I’ve conducted and applied insights from a range of qualitative and quantitative research methods, including usability tests, A/B tests, surveys, card sorts, and moderated interviews. My expertise lies in bridging the gap between actionable insights and impactful design solutions that drive business success.
With a strong focus on improving user satisfaction and reducing friction, I’ve worked on crafting seamless interfaces for mobile and web platforms, delivering features that align with user mental models and business goals. I take pride in collaborating with cross-functional teams and stakeholders to create technology-driven solutions that make complex interactions intuitive and delightful.
